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Vol. 2 · Better with AI
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MCI·02 · User research

Stop guessing what your users want.

Vol. 2 · Better with AI

Real user research methods, done with AI, with no researcher and no budget. Desk research, interviews, surveys, card sorting and A/B testing, with an example case that runs through the whole guide and a final part to go from data to a decision.

USD 12,00MXN 271,44

Checkout happens on Hotmart, in a new tab. Refund guarantee of at least 7 days.

Or get all 4 volumes for USD 36,00MXN 814,32 · 25% off

Details · MCI·02

Pages
36 pp.
Methods
5 real ones
Tools
Any AI
AI cost
$0
Format
PDF + prompts in .txt
Extras
Research kit (2 pp.)
Languages
Spanish · English

What you'll get

You'll stop making decisions about your users by gut feeling. You'll know which research method to use in each case, how to run it with AI, and how to reach a decision backed by evidence.

“AI prepares and organizes. People answer. You decide.”

What's inside

  • 5 methods: desk research, interviews, surveys, card sorting and A/B testing
  • One example case applied to every method
  • From data to patterns to a one-page report
  • Privacy in 3 levels before you give data to an AI

Contents

  1. Part 1 · Why and how
  2. 01What you'll get3
  3. 02Why we guess4
  4. 03The Pulso case6
  5. 04The 4 stages7
  6. Part 2 · Plan
  7. 05Qualitative and quantitative8
  8. 06Choose the method and plan10
  9. Part 3 · Listen and measure
  10. 07Desk research12
  11. 08Interviews14
  12. 09Surveys18
  13. 10Card sorting20
  14. 11A/B testing22
  15. 12Privacy in 3 levels25
  16. Part 4 · Sort and decide
  17. 13Sort: from data to patterns26
  18. 14Decide: the one-page report29
  19. 15If something goes wrong31
  20. Wrap-up
  21. 16UX is everywhere33
  22. Appendix
  23. A1Discovery questions34

Look inside

3 real pages from the guide

Contents
The 4 stages
Same doubt, two questions
Martín Juhal
Martín JuhalUX/UI & Product Designer

Series author · Better with AI

Who wrote this series

Better with AI is a series written by Martín Juhal, a UX/UI & Product Designer with over 6 years in digital product. He uses generative AI every day in his work and put these guides together to use it with a method, with examples and checking what it answers.

About this series

What format are the guides in?

PDF. Each guide also includes its prompts in .txt files ready to copy and paste, and some add an extra (template, kit or checklist).

Do I need to pay for an AI?

No. The guides are designed to work with the free plan of ChatGPT, Claude or another AI.

Do I need design or tech knowledge?

No. They're written to apply at work, with no coding and no prior experience in the subject.

What language are they in?

Each guide has a Spanish and an English version. They're separate purchases: you pick the version on the product page.

What if it's not for me?

You buy on Hotmart, which offers a refund guarantee of at least 7 days.

Stop guessing what your users want.

USD 12,00MXN 271,44